Digital marketing is a very effective and valuable practice for construction firms. These efforts require a content management platform that incorporates a blog, social media, email marketing, and site pages to further build a companys brand. According to a 2016 survey from the Construction Marketing Associate, sales prospecting and local SEO are the top lead generation tactics expected to increase this year.
Unfortunately, it is hard to break through all the digital content constantly placed in front of your prospective clients. Due to the sheer volume of content, their attention span is limited. To really capture their attention, it is much more effective to use authentic company images. High quality, professional photography is too expensive to purchase and more time consuming to generate.
Digital marketing efforts require constant and consistent content generation. Whether you are writing a post for your construction services blog or developing a email page that links to one of your site pages, you need images. According to a study by the Content Marketing Institute, content with images gets 94% more views than content sans images. It doesnt matter what industry, topic, or specialty…i.e. images matter.
So why does this matter?
If you are participating in digital marketing efforts, you want to make sure is well worth the effort. By simply adding visual content, you automatically boost traffic to your companys website. Whether you are using visual content on a social media post, or incorporating images on a blog post, readers become all the more interested in learning more about your company. Most of these tools are inexpensive; why not add a little sizzle?
Visual content allows you to build your companys brand. Images reinforce your companys unique character, ultimately spotlighting what differentiates your firm from the rest. Regular posting of genuine images with an engaging message will help you further your firms reputation as an industry leader. In addition, these efforts will allow you to make a human connection and build trust by revealing what your firms brand is all about.
Like any other skill, digital marketing takes time to perfect. It is a practice that requires daily effort and attention. Take the time to evaluate the response, understand what is working, and give audiences more of what they want.
If your construction company wants to stay relevant, its apparent that digital marketing is a practice youll need. No longer can you rely on print advertisements or word of mouth; youll need to take a strategic, dynamic approach to marketing with engaging visual content.
Visual content is a more effective way to get in front of your users in powerful, interactive, and meaningful ways. Theres a huge upside to all of this. Youll build brand signals, grow your business reputation, and create fans of your brand.
Do you want to learn more about visual content solutions for digital marketing? Read more.